If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses, which are playing in an incredibly complex space, particularly when using PPC. As a result, it’s quite common to overlook some of [...]
Today is my first day as a marketing fellow at HubSpot. In my last job, I was the editor in chief of a technology news site called ReadWrite. Before that I was the technology editor at Newsweek, and before that I was a technology columnist at Forbes. I’ve spent my entire career in the media [...]
Rocky Balboa. Susan “I Dreamed a Dream” Boyle. The 1980 U.S. Men’s Olympic Hockey Team. What I’m trying to say is … no one can resist an underdog. Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with [...]
I used to work at an agency in a client-facing role. In my opinion, the most important key to a successful agency-client relationship was trust. But do we all trust our inbound marketing agencies? I mean, really trust them? Source
Trades shows and events. A marketer’s best friend? Or too old-school? I guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. As an inbound marketer, I’m all about finding ways to draw people in instead of interrupt them to get my message heard. Source
